FOR IMMEDIATE RELEASE
UNEP participates in launch of new Reggae Pickney Cd Storybook
The Reggae Band Rescues Mama Edda Leatherback
Reggae Pickney™ makers of children’s edu-tainment products offered its solution to pollution with the launching yesterday of a new children’s CD Storybook, entitled “The Reggae Band Rescues Mama Edda Leatherback”, endorsed by the United Nations Environment Programme, (UNEP) and US-based WIDECAST, the Wider Caribbean Sea Turtle Network, the sea turtle authorities for this hemisphere.
Jana Bent, Project Director of KQC Enterprises, makers of Reggae Pickney™ products, affirmed with the audience: “If Jamaica is going to survive the next 50 years, this nation has no choice but to start recycling, now. Reggae Pickney is choosing to be a part of the solution to pollution by promoting the concepts of reducing, reusing and recycling, targeting primarily young children, while at the same time, showing support for the few narrow avenues for recycling Jamaica currently has.”
The delightfully entertaining full colour illustrated CD Storybook, comes with a reggae music and narration CD, a Teachers’ Guide and a wealth of facts and resources supplied by UNEP and the Environmental Foundation of Jamaica, funders of the product. The Launch was held at the EFJ office on Thursday September 1, 2011, and was supported by officials from the environmental sector, the Ministry of Education, the early childhood sector, and members of the entertainment fraternity.
The book benefited from funding through a joint project between the Environmental Foundation of Jamaica and early childhood curriculum developers, the Dudley Grant Memorial Trust. “This partnership has been the perfect merger of the two targets of the EFJ, promoting environmental management and supporting educational materials for Jamaica’s children. The testing that the Dudley Grant team has done has shown us that the youngest Jamaicans will learn music, songs and environmental best practices all in one!” said CEO of the Environmental Foundation of Jamaica, Mrs. Karen McDonald Gayle.
Dr. Rebecca Tortello, Senior Advisor to the Hon. Andrew Holness, Minister of Education, also spoke at the event, stating, “The Ministry of Education is pleased to see this quality Jamaican early childhood production enter the market. Jamaica needs more such children's picture books and we are happy to see growth in an industry that supports a key target area for the soon-to-be-established National Parenting Support Commission (NPSC) - family literacy. At the Ministry of Education we support efforts to make family reading exciting, because this also builds family connections and helps develop children's self esteem. Children's involvement from this age in understanding what they can do is necessary in generating concern and facilitating independent action to averting this very real threat to our environment."
Ms. Tess Cieux, Programme Officer, Communication, Education, Training and Awareness (CETA), at the United Nations Environment Programme (UNEP), explained the reason UNEP was pleased to endorse the Reggae Pickney™ product: “It is rare that UNEP gets to support a children’s book covering environmental issues. Jana, in the production of this CD Storybook, your team has gotten everything right... right down to incorporating a concrete activity to learn how to reduce, reuse and recycle. The message you have conveyed is timely and effective showing that every one of us can play a role in protecting the environment. Thanks to you our job is a little bit easier!”
The first in the series was “Shaggy Parrot and the Reggae Band” won an international award – the 2009 Seal of Approval from the US based National Parenting Center – the world’s largest parenting advocacy group. The pioneering book is also on the Early Childhood Curriculum Resource List for Jamaica, and both CD/books were tested in early childhood institutions facilitated by the Dudley Grant Memorial Trust. Dr. Tortello also guided Bent in the task of writing for the target age group of 0 – 8 years, as Jana sought to ensure her use of words and the presentation of the concepts would be easily grasped and appropriate for young minds.
Rupert Bent, Rebecca Packer and Dr Veronica Salter also contributed to the writing. Although “The Reggae Band Rescues Mama Edda Leatherback” is educational, like its predecessor, it is a far cry from your average text book. Incorporating authentic reggae music created by Producer, Rupert Bent III, musical director for Sean Paul, it features the voices of Jamaican personalities, Shaggy, Cindy Breakespeare, Valton “VC” Craigie Francine Misir and Jana Bent. The delightful melodies and infectious rhythms have children dancing and singing along, and the catchy lyrics make learning a fun, engaging experience of the best of Jamaican culture. The book is fully illustrated in an updated, cutting edge style by young Jamaican illustrator, Sanjay Charlton, and comes with the CD inserted in a sleeve within the book. The book and CD is in turn, held in a little recyclable carry case with an addressable handle for kids on the go, making it the perfect Christmas gift.
Bent reports: “The book is already being ordered by a number of Florida theme parks, gift shops and independent book stores, as they have viewed advance copies and are familiar with our first book, ‘Shaggy Parrot and the Reggae Band’, which has been selling in over 100 stores throughout the sunshine state for several months now.” The new CD Stroybook “The Reggae Band Rescues Mama Edda Leatherback” hits local stores on October 10.
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Jana Bent, Project Director/Owner,
KQC Enterprises, Makers of Reggae Pickney™ Products
Tel: (876) 298-5930 Fax: (876) 631-2181;
Email: email@example.com Web: www.reggaepickney.com
September 2, 2011