Buses carry climate change message

Last month, the Ministry of Water, Land, Environment and Climate Change unveiled an advertising campaign which seeks to draw national attention

A number of Jamaica Urban Transit Company (JUTC) buses have been emblazoned with slogans such as 'Climate Change: We have to Change' and messages urging persons to protect the environment, including the coastal resources.

The advertisement campaign is funded under the Government of Jamaica/European Union(EU)/United Nations Environment Programme Climate Change Adaptation Disaster Risk Reduction Project, as part of its public education initiative.

Water, Land, Environment and Climate Change Minister, Robert Pickersgill, who viewed the advertisements at the JUTC Rockfort depot, said the use of the buses "is another way to reach thousands of persons with the message".

It is hoped that JUTC commuters and motorists, on seeing the messages displayed, will seek to get more information about climate change and its effects and what they can do to help.

"We must adapt to climate change. We must learn about what we can do, and we have to find new ways to communicate this message to all Jamaicans," Pickersgill stated..


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